Directed a $7B commercial strategy and launch, using data insights to design cross-channel customer journeys and communications, operational frameworks, and negotiating strategic partnerships for exclusive product offers.  

Spearheaded comprehensive e-commerce platform overhaul, elevating UX and content, significantly enhancing customer experience and generating $90M in sales.

Architected a data-driven brand strategy and demand model that boosted global awareness, engagement and conversions.

Fused immersive, personalized, and contextual ad capabilities with frictionless purchase paths, collapsing the sales funnel and increasing conversion by 25%+.

Designed and deployed scalable AI-driven communications platform and strategy, enhancing campaign personalization and deepening customer connections.

Secured $60M investment for a multi-year tech roadmap revolutionizing production, marketing, and sales for sustainable growth.

Devised short- & long-term strategies to boost conversion and scale operations into new segments and markets, growing customer reach by 12% and revenue by 17%.

Identified $55M in revenue by establishing an innovative business model that optimizes customer data with a curated content and ad strategy.

Built a data platform across a large brand portfolio increasing engagement by 25% through hyper-personalized campaigns, fostering stronger customer relationships and brand loyalty.

Implemented global partnership between ad platforms, increasing inventory by 20% and driving 15% more clicks.

Surpassed sales goals by 40%, ranking as the top coordinator for membership packages.